The client was investing heavily in ads but seeing little return. SpectrumBPO's PPC team restructured their entire campaign framework, introducing exact match targeting, dayparting, and negative keyword optimization. Within 45 days, their ACoS dropped by 30%, while total ad-driven revenue increased by over 80%.
The brand leveraged amazon ppc management services offered by SpectrumBPO to fine-tune their campaigns continuously. Weekly reports and live dashboards kept the client informed and involved in every step of the process.
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